Hi, I’m Cherise Moore.

With 20+ years of experience spanning journalism and public relations, I specialize in earned media that breaks through.

Are you a PR agency or in-house team in need of senior-level media support without the ramp-up time? Do you have an upcoming milestone – like an FDA approval, data readout, or product launch – that needs a smart media strategy? Are your executives ready for the spotlight, but need help with visibility, messaging, or media training?

Over the past two decades, I’ve worked in fast-paced newsrooms and led media strategy for top healthcare, life sciences, technology, and media brands like Bayer, Genentech, Pfizer, Kaiser Permanente, C-SPAN, and Lenovo.

I know how to translate complex science into compelling stories, secure high-impact coverage, and navigate the nuances of a regulated environment. From FDA approvals and data readouts to public health crises and thought leadership campaigns, I’ve helped clients land placements in outlets like The New York Times, STAT, Good Morning America, and Bloomberg.

Whether you need short-term support or a strategic partner, I bring senior-level counsel, sharp storytelling instincts, and a track record of results. I collaborate seamlessly with agencies, in-house teams, and executives to craft media strategies that drive visibility, build trust, and make an impact.

If you’re looking for someone who can jump in fast, pitch smart, and help your story get heard—let’s talk